Princess Diana ‘Black Sheep’ Jumper Sold for $1.1 M.

Princess Diana 'Black Sheep' Jumper, as Many Called it Rebellious, Sold for $1.1 Million at Sotheby's Auction.

Sep 16, 2023By Angela Davic, News, Discoveries, In-depth Reporting, and Analysis
Princess Diana
Diana, Princess of Wales (1961-1997) wearing ‘Black sheep’ wool jumper by Warm and Wonderful (Muir & Osborne) to Windsor Polo, June 1981. (Photo by Tim Graham Photo Library via Getty Images)


Princess Diana constantly wore the black sheep jumper. The estimated price was only $80,000, but it sold for an unexpected price of $1,143,000. The name of the buyer, who bid online, is not known to the public. The final result left everyone in shock. Why? Because neither the auction house, nor bidders expected such a high price and interest of others. The sweather highlighted Sotheby’s Fashion Icons online sale.


Princess Diana Showed Its Good to be Different

Princess of Wales. Via archive


This is not the first piece Diana possessed, and which went on auction. There is also her garment. It sold, also at Sotheby’s auction, for $604,800. however, we can see that the sweater exceeded the price of this garmet by several hundred thousand dollars. Who designed the jumer? It was Sally Muir and Joanna Osborne’s brand Warm & Wonderful. They are British creators.


The vibrantly coloured fun pullover features white sheep as embellishments. But that is not all. Something is an exception. Along with all those white sheep, on the front of the sweater there is one that is black. The princess definitely showed that it’s good to be different. At one of Prince Charles’s polo sessions in June 1981, Diana introduced the jumper.


Bidders were eager to get the colorful jumper worn by Lady Diana Spencer during one of Prince Charles’ summer polo matches. PHOTO BY ALEXI ROSENFELD/GETTY IMAGES


The newly formed business, according to Sotheby’s, received “the advertisement of a lifetime” from news of Diana donning the woollen piece, which was ultimately attributed with providing the modest brand a “stratospheric launch”. The designers, Sally Muir and Joanna Osborne, became very much popular and wanted.

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The Design Became Popular After Princess Wore It

Wearing the jumber. Via Independent news.


The style was quickly copied by people all over the globe, and rumours abounded as to wether Diana had an ulterior purpose or significance with the layout. For example ,being a representation of her standing in the regal dynasty. The jumper’s creators and the design became so well-liked that Rowing Blazers, an American garment company, released a cotton replica of it again in 2020.


Additionally, The Crown, a television programme, mentioned it. The woollen jumper sold with two letters describing how its sleeve became somewhat torn during the summertime. At that time, Diana’s private secretary Oliver Everett sent it back to Muir and Osborne wanting the repair. For Diana, who wore the identical ensemble at another polo game in 1983, a fresh replica got crocheted.


Still from the Harry & Meghan trailer. Photo: Netflix.


With an unusual purple cross pendant sold at sale by Sotheby’s in London earlier this year, demand for Diana’s clothing soared. The necklace, referred known as the Attallah Cross and sported by Diana at a fundraiser in October 1987, sold to an agent for Kim Kardashian after she outbid four other competitors. It sold for $200,000.

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By Angela DavicNews, Discoveries, In-depth Reporting, and AnalysisAngela is a journalism student at the Faculty of Political Science in Belgrade and received a scholarship for continued education in Prague. She completed her internship at the daily newspaper DANAS and worked as an executive editor at Talas.