The Andy Warhol Foundation organized a diverse auction: Polaroids, posters, and black-and-white photos by the artist. Overall, the foundation managed to collect over $3 million with selling over 750 original works. The auction sale occurred online in collaboration with eBay for Charity. His works sold to 329 unique buyers in 20 countries around the globe.
The Andy Warhol Foundation is Hosting an Auction for Collectors of All Budgets
Overall, the collection shows artists modern creativity. This auction is important for new, uprising contemporary artists. The title of the collection is “Andy Warhol: Social Network“. Also, prices of individual pieces are not high. They range from $500 to $24,000. Average price is around $3,000. Also, with this endeavor, discerning Warhol collectors of all income levels now have a new, democratic, global source.
The collection is affordable. Overall, even those who are not too rich can get themselves a piece of his creation. Michael Dayton Hermann, the foundation’s director of licensing, marketing, and sales, also spoke about the collection. “This initiative has proven demand from global collectors of all budgets to purchase with ease”, he said.
He also said its purpose is to promote the progress of the visual arts through the use of a democratic platform. Some permanent characters can be found in the collection: Candy Darling, Jean-Michel Basquiat, Debbie Harry, Marsha P. Johnson, and Mick Jagger. There are also many other unseen and unknown works.
Sale Proceeds for Promoting New Artists
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The Andy Warhol Foundation will use proceeds from the auction for its philanthropic activities in promoting new artists. The foundation also recently announced $4M grants for 48 visual arts organizations. The 50-lot auction starts on April 3rd and includes portraits of famous characters. The Marilyn Monroe portrait is also on sale for $6,500. There are also posters and books going from $100 to $700.
The Foundation hopes to celebrate reaching $3 million in total sales through eBay for Charity with this very accessible auction. “Andy Warhol: Social Network honors the idea of community and coming together through the individuals depicted, the accessibility of the global platform, and the extensive reach of the foundation’s grantmaking”, added Hermann.
Also, understanding Warhol’s artistic and charitable legacy requires a thorough comprehension of the photographic medium, which was crucial to his approach. Warhol himself said in America the rich buy the same things as the poor. That’s why his photography and low prices are important to global collectors.